All of our product prices are reduced from what we consider the be the average price of that product in the current retail market. It is not uncommon for some of our products to be listed for up to 30% off the average price you would pay in a retail storefront. The regular price and our sale price are clearly shown for each product. Prices on our website do change from time to time depending on the products current cost basis, the particular discount we apply that product, and whether or not any additional discount is applied to a product that for example is placed on clearance or receives an extra promotional discount. You will always be charged the current price of a particular product. Prices of our website that are posted previous and subsequent to you placing your order are not available to the customer.